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The way SKAN works was significantly altered, leading the industry to once again reassess its approach to mobile marketing and measurement on iOS-something many businesses had only recently figured out.

With the official release of SKAdNetwork 4.0 (SKAN 4) and iOS 16 in October of 2022, further change was brought to the space. It’s no longer just about a strict focus on attribution and deterministic data but a broader, cohesive analysis of aggregated data. The definition of ‘measurement’ and how we deliver value has simply evolved. Mobile Measurement Partners are still essential to mobile marketers. From the initial announcement until the rollout of iOS 14.5 in April 2021, the mobile marketing industry was sent into overdrive and pushed to reassess the way it handles user privacy and its approach to the mobile advertising ecosystem in general.Īt Adjust, we’ve remained at the forefront of these changes, working closely with Apple, our partners, and clients to make the transition as seamless as possible and to provide guidelines and solutions that serve the needs of marketers, developers, and advertisers. It’s been two and a half years since Apple first announced the release of iOS 14 at its Worldwide Developers Conference (WWDC) in June 2020, and more than two years since its release to the public on September 16, 2020.

Instal the last version for apple Farming 2020